Performance marketing that is measured in leads and sales
Performance marketing is paid advertising that is planned, run and judged by measurable results, such as leads, sales, cost per lead and return on ad spend. iREX runs Google Ads and Meta Ads campaigns for businesses in the USA, Canada, Saudi Arabia, the UAE and Pakistan, with tracking set up before the first ad goes live.
Many businesses spend on ads without knowing which ones bring customers. Clicks and likes go up, but nobody can say what each enquiry cost. We start by tracking every lead, then put your budget behind the campaigns that produce real business.
Our performance marketing services
Google Ads
Search, Performance Max, Display and YouTube campaigns that reach people when they are ready to buy.
Meta Ads
Facebook and Instagram campaigns for leads, messages, store visits and online sales.
LinkedIn Ads
Campaigns that reach decision-makers for B2B services, CPA firms and recruitment.
Retargeting
Ads that bring back people who visited your website but did not get in touch.
Conversion tracking
Google Analytics 4, Google Tag Manager, the Meta Pixel and Conversions API, plus call, form and WhatsApp click tracking.
Landing pages
Focused pages built by our web developers to turn ad clicks into enquiries.
Testing and optimization
We test ads, audiences and offers, cut what wastes money and scale what works.
Reporting
Clear monthly reports on leads, cost per lead, sales and return on ad spend.
Performance marketing or social media marketing?
Both use social platforms, but they have different jobs. Many businesses use both.
| Question | Performance marketing | Social media marketing |
|---|---|---|
| Main goal | Leads and sales from paid ads | Brand presence, content and community |
| Main channels | Google Ads, Meta Ads, LinkedIn Ads | Facebook, Instagram, LinkedIn, TikTok pages |
| How success is measured | Cost per lead, sales, return on ad spend | Reach, engagement, followers, messages |
| Speed | Fast, once tracking and ads are live | Builds over several months |
For content, posting and page management, see our social media marketing services.
Who it works best for
Service businesses
Plumbers, electricians, contractors, clinics and other local services that need calls and booked jobs.
Online stores
Ecommerce and Shopify stores that need sales at a profitable cost.
B2B and professional firms
CPA firms, software companies and agencies that need qualified enquiries.
Schools and training providers
Admissions campaigns timed around intake periods.
What we measure
| Metric | What it tells you |
|---|---|
| Leads and sales | Whether your ads are producing business |
| Cost per lead (CPL) | What each enquiry costs you |
| Cost per acquisition (CPA) | What each new customer costs you |
| Return on ad spend (ROAS) | How much revenue each unit of ad spend brings back |
| Conversion rate | Whether your landing page turns clicks into enquiries |
How we work
Audit
We review your past campaigns, website, tracking and competitors.
Plan
We agree your goal, target cost per lead, budget and channels.
Set up tracking
We connect analytics, pixels and lead tracking, so every result can be measured.
Launch
We build the campaigns and landing pages, and send them to you for approval.
Optimize
We review results every week, cut waste and move budget to what works.
Report
We share clear results and next steps each month.
Performance marketing works best as part of one plan with search and content. See our full digital marketing services and SEO services.
Frequently asked questions
What is performance marketing?
Performance marketing is paid advertising that is judged by measurable results, such as leads, sales and return on ad spend, rather than by views or likes alone.
How is performance marketing different from social media marketing?
Performance marketing focuses on paid ads that bring leads and sales. Social media marketing focuses on content, posting and community on your pages. Many businesses use both.
How much should I spend on ads?
It depends on your market, your competition and the value of a customer. We help you set a test budget first, then increase it when the numbers show it is working.
Is the ad budget included in your fee?
No. Your ad budget is paid directly to platforms such as Google and Meta. Our fee covers planning, setup, management and reporting.
Do you charge per lead or only for results?
No. We charge a management fee, not a fee per lead. We do not guarantee a set number of leads or sales, because results depend on your market, offer and budget. We agree realistic targets with you and report honestly against them.
How soon will I see results?
Ads can bring leads within days of launch. Most campaigns need a few weeks of testing before costs settle and results become steady.
Is there a minimum contract?
Yes. Performance marketing campaigns have a minimum term of 60 days, paid 100% in advance. After that, you can stop at any time.
Book a free consultation
Call or WhatsApp +92 300 2546363, or email info@irexsoftware.solutions. Monday to Saturday, 10 AM to 7 PM (PKT).